Our Story
Born from a love
of quiet luxury
RAWDA was founded in Riyadh in 2018 with a single conviction: that modest fashion deserves the same craftsmanship and creative ambition as any high-end garment in the world. Our founder, Hana Al-Rashid, grew up watching her mother dress with effortless grace — and set out to make that feeling available to every woman.
We source the finest fabrics — Japanese crepe, Italian chiffon, French lace — and work with master tailors in Riyadh and Dubai who have spent decades perfecting the abaya form. Nothing leaves our studio without passing through the hands of at least three artisans.
7+
Years of craft
40K
Happy clients
12
Collections
Crafted with intention & worn with pride